A Smarter Way to Bid, Plan & Produce Major Events

20+ years of major event experience — consulting, advice, and ready frameworks to plan smarter and deliver better events.

→ Hi, I’m Jesse Kiuru. Full-Stack Event Strategist. Event Planner. Advisor for Major Events. Read more.

Key Areas and Frameworks I Help With

10-Step Strategy Roadmap for Major Events

Build a clear strategy with connected steps — from vision to projects, from values to branding strategy.

GET PRACTICAL GUIDES and TEMPLATES NOW
9-Step Method to Estimate Real Economic Impact

Estimate Real Impacts of a major event. See what stays in the local economy — clear tools to estimate and report real impact.

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Program and Project Planning for Major Events

Turn big ideas, strategic insights and must-do’s into logical structure, timelines, roles and deliverables — so your event runs on track, on time and on budget.

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14-Step Winning Recipe for Event Bidding

Step-by-step structure for planning and pitching stronger major event bids.

GET MY PROVEN BLUEPRINT FOR EVENT BIDDING

Focus Your Time Where It Matters. Use Ready-to-use PROVEN Templates for the Rest.

Major events organising moves from bidding to strategy work, planning, preparation, implementation, and delivery.

Each stage needs clear thinking and strong choices to keep things moving the right way.

This is your shortcut: ready-to-use templates, frameworks, and checklists to adapt what works, keep teams aligned, and focus your time where it matters most.

Do the right things right in event organising — without starting from scratch.

I’ve built and tested 100+ practical tools with host cities and organisers — so you can use them straight away, without wasted time.

→ Get a free template — see how these tools work before you use the full set.

Tools and templates for cities and organisers to check feasibility, measure impact, and build a bid that holds up under real questions.
Includes:
- Winning Recipe for Major Event Bidding (full handbook)
- Feasibility Study Checklist
- Desk Research Checklist
- Event Economic Impact Calculator (Real Estimates)
- Venue Investment Impact Calculator
- Event Legacy Planner Sheet
- Competitor Bid Analysis Tool
- Decision Maker Influence Map & Strategy
- Stakeholder Engagement Plan
- Transition Sheet from bidding to organising committee
Practical templates and frameworks to build a strategy that holds up — from big vision to daily actions.
Includes:
- 10-Step Major Event Strategy Roadmap (Framework)
- Practical Guide for Vision Creation of major events
- Practical Guide for Mission Statement
- Guide for setting up major event Strategic Objectives
- Critical Success Factors Templates
- KPI Tracking Sheets
- Program & Project Planning Framework
- Business Model &Revenue Strategy Planner
- Brand Platform Canvas
- And more
Detailed templates and sheets to plan, budget, schedule, and run every part of your major event project — from the first milestone to on-the-day delivery.
- Major Event Program Planning Template
- Master Timeline Planner
- 54 Core Competencies Guide (skills mapping)
- Master Budgeting Template
- Stakeholder Monitoring Table
- Event Customer Journey Planner
- Customer Group Matrix
- Event Daily Runsheet
- Event Rundown Sheets
- Venue Population Estimator
- Customer Wow Sheet (experience design)
- Cheat Sheet for Master Planning Tasking
- Cheat Sheet for Event Planning Tasking
- Cheat Sheet for Event Delivery Tasking
- Risk Register & Contingency Plan
- Contract Matrix & Co-Organizer Responsibility Matrix
Tools and templates for host cities and venue owners to check real impact, compare venue options, and lock in clear hosting agreements.
Includes:
- Real Major Event Economic Impact Calculator (Guide + 10-table worksheet)
- Winning Recipe for Major Event Bidding
- Event Venue Scorecard (analysis tool)
- Local Hosting Contract Templates (define city–organiser roles)
- Event Venue Development Framework (Guide + templates)
Guides and calculators to estimate and show the real economic impact of your major event — before, during, and after delivery.
Includes:
- Guide for Calculating Real Major Event Economic Impact
- Major Event Economic Impact Calculator (10-sheet)
- Simple Estimator for Major Event Economic Impact
- Event-Related Investment Impact Estimator
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