Mastering Events and Event Management: My Expertise and Insights
Why Event Bidding Matters
Event bidding can transform a city's future, attracting large-scale conferences, festivals, and sporting events that drive economic growth, tourism, and community engagement."
These elements are crafted to highlight the importance of event bidding while attracting search engines and readers with key benefits like growth, economy, and tourism.
Major Event Bidding Funnel: Why Cities Can’t Afford to Get It Wrong
Securing major events is a game-changer for host cities, but the process is far from simple. Learn how the Major Event Funnel can help cities streamline their bids, overcome common pitfalls, and land major events that boost the local economy and community pride.
Customer Grouping: The Foundation of Event Success
Understanding and segmenting your customer groups is the key to delivering personalized, memorable event experiences. Learn how to identify the unique needs of your event’s audience and ensure no group is overlooked. Plus, download our free Customer Group Template to get started, using code OCTOBERFEST!
The Hidden Truth Behind Event Economic Benefits: A Story of Sunny Valley
A story of Sunny Valley highlights the crucial difference between the surface-level economic activity generated by events and the deeper, long-term benefits of retaining money within the local economy. For true economic growth, it is not enough to focus on the movement of money; cities must prioritize how much of that money remains in the community, benefiting local businesses, workers, and infrastructure for lasting impact.
The Stakeholder Engagement Program: The Backbone of Event Success in Major Events
The Stakeholder Engagement Program is one of the first—and most crucial—programs to kick off when planning major events. By engaging key partners early, building trust, and maintaining open communication, you set the foundation for smooth event execution and long-term success.
Evaluating Event Owners’ Needs: A Key Part of the Event Bidding Feasibility Study
One key part of the event bidding feasibility study is understanding what event owners value most in a host city. By focusing on venue quality, economic incentives, public support, and more, cities can tailor their bids to align with the event owner’s priorities. This guide covers essential factors to evaluate.
How to Estimate Economic Impact and Effort in Event Bidding: 15 Key Points for Success
Cities considering bidding for major events must estimate economic, social, and environmental impacts early on. Here are 15 key areas to help make the best decision
The Problem with Economic Impact: Does the Money Really Stay in the Community?
Many cities compete to host large events, relying on economic impact projections to justify their bids. But do these numbers tell the full story? This blog explores the difference between economic impact and retained money, emphasizing how important it is for local economies to focus not just on how much money flows through the city, but how much stays and continues to benefit the community.
Event Economic Impact vs. Economic Retention: Why the Difference Matters
Understanding the difference between economic impact and economic retention is crucial when hosting major events. While the economic impact of an event represents the total money generated, economic retention reveals how much of that money stays in the local economy. This blog explores the importance of economic retention, compares scenarios, and offers practical tips for increasing the local benefits of hosting events. It's an essential read for cities in the event bidding process.
The Fundamentals of Event Management: Key Elements for Success
Organizing an event can be exciting and challenging, but the key to success lies in mastering the fundamentals. From defining your vision to managing resources and timelines, these core principles will guide you in delivering an unforgettable event. Learn how to structure your event and keep it on track with this simple yet comprehensive approach.
What Do We Need for Better Event Planning?
Find out how better event planning leads to improved customer experience, increased productivity, and stronger ROI. Learn key strategies and tools for event management.
Level Up Your Event Planning: Download Essential Tools and Templates
Explore and download essential event management tools to enhance your event planning and execution. Find templates for every phase of your event project.
The Secret to Winning Event Bids: A Story of Strategy and Success
Discover the secret to winning large-scale event bids with this 14-step guide. From aligning the event with your city’s strategy to ensuring a top-notch venue and host city network, learn how to craft a winning bid that positions your city as the ideal host for major events.
The Secret to Mastering Event Planning Revealed
Uncover the secrets to mastering event planning. Learn the key steps to designing exceptional experiences, from event concept to execution, and how to avoid common pitfalls for a seamless, successful event.
The Six Key Phases of Event Production
Discover the 6 key phases of event production that every organizer needs to master. From the initial concept to post-event analysis, learn how to manage each stage to ensure a successful, well-executed event that leaves a lasting impression.
Building Unforgettable Customer Experiences in Events - best practices from the past.
Explore how to create exceptional customer experiences at your events. Learn practical strategies like streamlining services, optimizing touchpoints, and delivering unique value to your attendees. Elevate satisfaction and build lasting loyalty through thoughtful event planning.
6 Warning Signs Your Event Planning Is in Trouble – Is It Time to Worry?
Is your event planning in trouble? Learn about the 6 most common warning signs of a struggling event project and how to avoid costly mistakes. From poor communication to inadequate planning, find out how to steer your event back on track with insights that help you succeed.
How to Explain Event Planning to a 8-Year-Old
Discover how to explain event planning to a 8-year-old using the 'Event Magic Cube' model. Break down complex concepts into simple tasks that anyone can understand. A must-read for event professionals looking to simplify and streamline their planning process.
6 Essential Steps to Flawless Event Planning: A Winning Playbook
Learn the six essential steps to flawless event planning, from concept to execution. This guide will help you organize events efficiently, create memorable customer experiences, and improve your event management skills. Whether you're a beginner or a seasoned pro, these strategies will make your events stand out.