Master the Art of Event Management with simple logic

Introducing the Event Magic Cube: A New Way to Think About Event Management

Every unforgettable event starts the same way—with a vision. But turning that vision into reality requires more than creativity—it demands strategy, structure, and a master plan. Whether you're hosting a massive festival or an intimate corporate gathering, all live events share the same foundation: bringing people together for shared experiences, memories, or knowledge. Behind every successful event is an organizer, producer, or team answering the key questions: Why? What? When? Where? Who? How? And, of course, how much will it cost?

Every decision—from the purpose of the event to the experience you want your guests to have—shapes its success. But turning an idea into reality requires more than just vision. You need the right venue, the right equipment, and the right team to bring it all together. And sometimes, tasks are too specialized to handle alone, so you bring in the experts to ensure every detail is perfect.

Here’s the thing: all event tasks can be classified into just six Key Focus Areas. This is where the Event Magic Cube comes in.

The Event Magic Cube: Simplifying Event Mastery

We both know event planning can feel overwhelming, so I’ve simplified it. I analyzed every task required to pull off the FIS Nordic World Ski Championships 2017 in Lahti, Finland, and grouped them into six clear categories, or what I call the Key Focus Areas. These are the building blocks of every successful event:

  • Leadership & Management

  • Customer Experience

  • Space

  • Stuff

  • Staff

  • Support Services

The Magic of 54 Core Competencies

When you think about event planning, it's easy to get overwhelmed by the countless tasks and decisions you have to make. But here’s a secret: everything you need to do can be broken down into six Key Focus Areas. And within each of these areas are 9 Core Competencies that every event organizer must master.

Now, here's where the magic happens: 6 Key Focus Areas multiplied by 9 Core Competencies equals 54 essential tasks. This number reminded me of something familiar—a Rubik’s Cube. Just like solving a Rubik's Cube requires understanding and aligning all of its pieces, organizing a successful event means mastering these competencies.

That’s why we call this framework the Event Magic Cube. When you master all six sides—Leadership & Management, Customer Experience, Space, Stuff, Staff, and Support Services—you unlock the formula for success in any live event. Each competency fits together, helping you solve the puzzle of event planning with precision and confidence.

Why the Event Magic Cube Works

Event planning doesn’t have to feel like a complicated puzzle. By breaking it down into manageable steps, tasks, and competencies, it becomes a clear, actionable process. The Event Magic Cube gives you a blueprint to follow, guiding you through each phase of planning and production. Whether you’re organizing a local seminar or a global event, this method helps you stay organized, reduce stress, and deliver exceptional results.

When you master these 54 Core Competencies and use the right tools, you can confidently lead the planning and execution of any event. You can do this, and the Event Magic Cube will show you how.

Whether you need expert consulting or the right tools to master all 54 ore competencies, I’ve got you covered. Unlock My Swipe File—a comprehensive collection of templates and resources—or reach out for personalized consulting. Let’s make your next event unforgettable, with less stress and more success.

6 Key Focus Areas for any Event Production

  • Event leadership and management ensuring smooth operations from top executives

    Management & Leadership

    Every successful event starts with strong leadership and effective management. Leadership ensures you're doing the right things, while management makes sure they're done right.

  • Guests enjoying a well-organized event with exceptional customer experience

    Customer Experience

    Your event’s success is defined by your guests' experience. Exceeding their expectations should be at the heart of every decision you make - which is the best marketing and sales strategy as well.

  • Event space design and venue layout ensuring smooth guest flow.

    Space

    The experiences you create happen in specific spaces within your venue. Managing these spaces ensures the right flow, functionality, and feel for your event.

  • Event equipment and supplies being organized and prepared for smooth operations.

    Stuff

    From machines to accessories, managing the right tools and equipment is essential. Ensuring everything arrives on time, in the right place, and ready to use is key to smooth operations.

  • Event staff working together efficiently to deliver a successful event.

    Staff

    Events are powered by people. Recruiting, training, and supporting your team is vital to making sure everything runs smoothly and your staff feels valued.

  • External service providers collaborating to support event production.

    Support Service

    Anything not handled by your internal team relies on external professionals. From suppliers to entertainers, aligning everyone to the same event vision ensures seamless collaboration - and great outcome.

Take Your Event Management Skills to the Next Level with My Support.

  • Coaching Session For Your Event Management Team

    Every successful event starts with strong leadership and effective management. In this personalized coaching session, we’ll work directly with your event management team to strengthen both. From mastering operational efficiency to leading with vision, I’ll ensure your team has the skills and tools to excel.

    Price: 135 EUR/hour (excl. VAT)

    Book Your Coaching Session
  • This keynote introduces a fresh approach to event production with the Event Magic Cube framework. In just 30 or 45 minutes, we’ll break down the six essential areas of event management and the 54 key tasks every organizer must master to produce unfor

    30/45-Minute Keynote: Event Magic Cube – A New Way of Event Production

    My keynote introduces a fresh approach to event production with the Event Magic Cube framework. In just 30 or 45 minutes, I will break down the six essential areas of event management and the 54 key tasks every organizer must master to produce unforgettable events. Get ready to transform the way you think about event planning and management.

    Price: 2500 EUR (excl. VAT and travel costs)

    Book My Keynote

  • Ultimate Swipe Files and Folders for All 54 Event Mangement Skills

    Unlock access to my personal Ultimate Swipe Folder—a curated collection of 100+ tools, templates, checklists, and best practices covering all 54 key event management skills. Whether you're organizing a small gathering or a large festival, these resources are tailored to your specific event type. Delivery guaranteed within 7 working days upon order confirmation.

    Price: 7500 EUR (excl. VAT)

    Request the Ultimate Swipe File

54 Core Competences Event Organizers needs to Understand and Excel.