Doing what you like is freedom. Liking what you do is happiness.

Meet Jesse Kiuru

E-mail: jesse(at)bonacube.com

WhatsApp: +358 50 585 7441

Born in the 1970s, I was shaped by the vibrant energy of the 1980s, growing up during iconic moments like the 1986 Mexico FIFA World Cup, where Maradona’s 'Hand of God' left its mark. I came of age in the dynamic, tech-driven 1990s, a time that saw Finland secure its first Ice Hockey World Championship gold in 1995. By the early 2000s, I found my own path and passion in event management, diving into an industry that thrives on creativity, organization, and the ability to bring people together, I've been a part of everything from small gatherings to large-scale productions. A pure pleasure.

👉 This is My Story to Become Event Organizer

Quicks Facts

  • Lives in Lahti, Finland

  • Dad of Three

  • Sports Fanatic

  • Strive for Improvement

  • Founder of Bonacube App

  • Partner at Inlean Creative

Recent Projects

  • Visionary Venue Development Plan for Lahti Sports Center: A strategic roadmap for creating a sustainable and growing hub for winter sports and events, covering the years 2025-2040.

  • Project Lead for the Winning Bid for the 2029 FIS Nordic World Ski Championships in Lahti, Finland.

  • Project Consulting for the Winning Bid for the 2028 IMGA Winter World Master Games, hosted in Lahti, Heinola, and Levi, Finland.

  • Concept Development for Evaluating and Bidding on Major Sports Events in the Lahti Region.

  • Event Production for the Construction Goes Circular conference, The Future of Winter Sports: The Next Hundred Years conference, and the 100th Anniversary Gala of Lahti Ski Games.

Major Event Projects as Event Leadership position

MXGP Finland 2020*, MotoGP Test Rides 2019, Salpausselkä Ski Games 2018, FIS Nordic World Ski Championships Lahti 2017, Salpausselkä Ski Games 2016, 2015, 2014, 2013, 2012

Numerous international and national event bids, negotiations and/or feasibility studies in collaboration with various sports federations and promoters.

*) Involved in the negotiation and planning phase of the project. The event was postponed to 2021 due to Covid-19.

Let’s Speak More

Featured
Why Event Bidding Matters
Why Event Bidding Matters

Event bidding can transform a city's future, attracting large-scale conferences, festivals, and sporting events that drive economic growth, tourism, and community engagement."

These elements are crafted to highlight the importance of event bidding while attracting search engines and readers with key benefits like growth, economy, and tourism.

Major Event Bidding Funnel: Why Cities Can’t Afford to Get It Wrong
Major Event Bidding Funnel: Why Cities Can’t Afford to Get It Wrong

Securing major events is a game-changer for host cities, but the process is far from simple. Learn how the Major Event Funnel can help cities streamline their bids, overcome common pitfalls, and land major events that boost the local economy and community pride.

Customer Grouping: The Foundation of Event Success
Customer Grouping: The Foundation of Event Success

Understanding and segmenting your customer groups is the key to delivering personalized, memorable event experiences. Learn how to identify the unique needs of your event’s audience and ensure no group is overlooked. Plus, download our free Customer Group Template to get started, using code OCTOBERFEST!

The Hidden Truth Behind Event Economic Benefits: A Story of Sunny Valley
The Hidden Truth Behind Event Economic Benefits: A Story of Sunny Valley

A story of Sunny Valley highlights the crucial difference between the surface-level economic activity generated by events and the deeper, long-term benefits of retaining money within the local economy. For true economic growth, it is not enough to focus on the movement of money; cities must prioritize how much of that money remains in the community, benefiting local businesses, workers, and infrastructure for lasting impact.