Event Customer Group Template

Event Customer Group Matrix

To organize a successful event, we need to design and plan the event content appealing to our event guests or customers. The first step here is to define all customers, internal and external, we need to provide services. However listing customer groups is not enough. We need to understand their different needs and relevant numbers from our point-of-view… in order to set up the goals and eventually game plan for each of our customers we use in other processes of our event planning and event management.

What I am supposed to do with Event Customer Group Matrix?

This template is first of all useful for categorizing and identifying your different customer segments and customer groups. After this provide essential information related to each of them such as important remarks, organization of responsibilities, estimates on numbers and other insights relevant to event planning and event management. We use this ourselves as a summary of our customer groups by bringing in key data we like to share with others for example.

Game plan for this tool in our event management work

💡Create in event master planning phase

📋 Use in event design phase

✅ Review and Improve in event wrap-up phase for your next event projects

What do I receive by claiming this event management template?

💎 A tool for better event planning

🔑 Zip-file including Excel and Numbers files:

📓 Sheet 1: Customer Group Matrix template (15 columns)

📙 Sheet 2: Customer Group Matrix example (73 rows, 15 columns)

🖥 Pdf file / overview of event management tool

🎬 Video 🔗 How to work with Event Customer Group Matrix Sheet (4:17)